Energy Industry Marketing Conference Hosted by Gulf Publishing Company 28 August 2008

Gulf Publishing announced its ninth installment of the Marketing in the Oilfield Conference will take place on 28 August 2008 at the Marriott Houston Westchase Hotel. The conference, titled “Technology and Marketing: Friends or Foes?” will provide energy industry marketing professionals with the latest research and best practices for successfully marketing oilfield technology and practical tools for using interactive marketing technology to improve their results.

“We recognized a need to address two key challenges that marketers face – how to effectively launch a new product or promote existing ones in a way that resonates with customers in today’s market, and how interactive marketing – whether using a basic banner ad or Web 2.0 elements – can bring returns in an industry that has been slow to find value in interactive marketing technology,” said Maggie Seeliger, Vice President of Strategic Business Development for Gulf Publishing.

Key highlights include a presentation by Lane Sloan, President of Sloan Consulting and an industry expert and author with over 30 years experience at Shell. Sloan will discuss how increasing world demand, global warming concerns and energy conservation are forcing oil companies to increase the speed of technology adoption. John Elmer, President of Gelb Consulting and Managing Director of Gulf Research will share research showing operator’s preference when considering new oilfield technologies.

Other speakers include Andrew Stein, CMO, Paradigm; Henrique Tono, CEO, Ingrain; Aaron Ellisor, President & Creative Director, The Marion Group; Denise Patrick, Vice President, Marketing and Creative Services, Pierpont Communications; and Tom Prikryl, President, Triad Business Marketing, who will share practical information about both oilfield technology adaption and the effective use of interactive marketing.

Information on the conference, including the agenda and registration information, can be found at www.GulfPub.com/Mktg or by calling +1-713-520-4402.